With winter behind us and Trinity County’s busy season ahead, now is the perfect time to fine-tune your marketing strategy and re-brand your messaging to remind everyone that Highway 299 is open, the Alps were largely unaffected from the fires, and you are open and ready for business.

A free workshop is planned for 5:30 to 7 p.m. Thursday, May 16, at the Shasta College - Trinity Campus, 30 Arbuckle Court, Room No. 1531, Weaverville.

This workshop will cover:

► The key elements under the “marketing mix.”

► The misconceptions between advertising, branding, and public relations.

To register for the workshop go to https://nc.ecenterdirect. com/events/45065.

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