This past week, the Hayfork Chamber of Commerce launched a campaign to help drive voter registration and voting in Hayfork.

Its goal is to increase the number of voters in Hayfork by educating and persuading residents of the value of their vote and voice.

The chamber literature lets residents know that voting matters as it allows them to “Exercise Your Rights, Influence Your Outcome and Make Hayfork Heard.” Fliers provide information about how to register, track ballots and vote.

“This year it’s especially important to provide guidance on how to register and vote due to the shift to all mail-in ballots in California,” board member Julia Rubinic said.

“There is a lot of confusion and misinformation out there, even though the process itself is very straightforward and secure. We want to help however we can.”

The campaign will run through Election Day, Nov. 3, with the goal of increasing voter turnout in Hayfork by 25 percent over 2016 and 2018. In addition to fliers, the campaign consists of yard signs, posters, social media posts, a banner over Highway 3 and weekly in-person registration tables.

The chamber even developed a unique and easily recognized logo to attract and engage potential voters.

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